Your Editors

Rob Ettershank

Retired CFP and  Chartered Secretary Advanced, Post-Graduate Diploma in Financial Planning (UFS)

Rob is a former CERTIFIED FINANCIAL PLANNER® and has an Advanced Post Graduate Diploma in Financial Planning from the University of the Free State (specialising in Investment Planning). He has operated in the Financial Services profession for many years where he honed his writing skills writing reports for clients. He also practiced as a CHARTERED SECRETARY in private practice (practicing certificate number 00336). In the 1980s he completed various business courses at Wits Business School and UCT business school.

Rob has had many years in marketing management at a Life Assurance Company, and has, for more than 20 years, been an Independent Financial Advisor. Since 1997 he ran his own practice in conjunction with his practice as a Chartered Secretary. The  practice was taken over by a large corporate, and Rob  now acts as business consultant, copywriter and editor.

Current focus

Editing and proofreading of academic work, business and financial writer, editor, analyst, copywriter and consultant – with an emphasis on quality and personal attention. Has  experience and skill with a variety of corporate and business writing requirements for companies of all sizes – across all business sectors. Offers customised writing and editing assistance for busy professionals, executives and managers, and to private individuals working with a diverse array of personal documents.  

We have many qualified associates to whom Rob may refer your more specialized advice requests.



Copy Editor and Specialist in Academic Writing

 Liz Biggs, has had 16 years’ experience in the field of Teaching English as a Second Language (TESOL). She has worked as an Instructor in General, Business and Academic English, as a Teacher Trainer, and as an Academic Director in a university programme specialising in teaching English for Academic purposes. This role included compiling courses to help second language English students prepare for all forms of Academic writing such as papers, reports and dissertations.

Liz has also worked for the British Council as an Examiner and Examiner Trainer for the IELTS exam. For these roles, she learned – and later gave instruction in – how to assess the Academic Writing component of the exam. The focus was on recognising the effectiveness of main and supporting ideas, identifying accurate grammar and spelling, and noting where coherence and cohesion were not in line with acceptable Academic English practice.

In 2015 Liz joined ProWriter Academic as a Copy Editor and Advisor in Academic Writing. In this position she proof-reads and edits papers and dissertations and ensures that the writers’ ideas are expressed clearly in good English, and that there is a logical flow to the information. While unable to comment on the content of the paper/dissertation, she is able to point to areas where a different order in the presentation of ideas would strengthen the main argument.


We offer a personal service – we can talk you through everything, and you can be comfortable with a personal relationship. This is especially true for those who don’t speak English as their first language.